Online Ad Spend by Industry – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleRetailers Have Multichannel Skills but Need Help Integrating Channels
Although many retail businesses have mastered the art of multichannel direct marketing, many are still apprentices when it comes to cross-channel integration, according to (via MediaPost) a report by...
View ArticleRetail Sales Tepid in January, Tax Rebates Expected to Give Boost
Retail sales data for January from the US Commerce Department (which include non-general merchandise such as autos, gasoline stations and restaurants) show an increase of 0.3% seasonally adjusted from...
View ArticleOnline Video User Segments’ Viewing Behavior Varies Widely
Heavy viewers of online video watch 11 times as much online video as moderate viewers – and140 times as much as light viewers, according to a proprietary study by comScore and Media Contacts, the...
View ArticleDifferences in How Women, Men Consume Online Video; New Primetime Online
Men and women consume online video differently, and a new primetime has emerged online, according to (pdf) findings from Nielsen Online‘s initial full release of its new VideoCensus syndicated...
View ArticleTop 10 Online Advertisers – January 2008
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleBroadcaster Revenue Totaled $284B in ’07, to Reach $326B in 2010
Datamonitor expects the global television broadcast market to undergo significant revenue growth, from $284.1 billion in 2007 to $326.2 billion by 2010, according to a Datamonitor report, “2008 Trends...
View Article13 Million US Households Not Ready for Digital Transition
More than 13 million households with television sets that can receive only analog broadcasts are still unprepared for the transition to all-digital broadcasting, scheduled for February 18, 2009, the...
View ArticleDVR Use Moves Prime Time to Late Evening, Increases TV Viewing
As digital video recorder (DVR) use has increased, so has time spent watching television – both throughout the day and during prime time – according to The Nielsen Company. (more…)
View ArticleTop 50 US Web Rankings Issued for January, Tax and Politics Sites Surge
Yahoo Sites again edged out Google Sites among US web properties with 138 million visitors vs. nearly 135 million, as traffic to the tax, politics, career, real estate and travel category sites also...
View ArticleUpcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter
Television audience numbers have declined over the past decade as viewing choices expand and the audience splinters – and the upcoming Academy Awards reflects that trend, with current audience levels...
View ArticleE-Commerce Sales in ’07 Up 19% vs. ’06, Q4 Sales Up 4.6% from Q3
US retail e-commerce sales in 2007 were up 19.0% from 2006, whereas total retail sales were up 4.0% in the same period, according to the most-recent estimates from the Census Bureau of the Department...
View ArticleTop Brands – Ranked by Customer Loyalty and Engagement
Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and...
View Articlead:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa‘s annual survey of ad:tech...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-16-08
Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6. Note: Rankings are based on...
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